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Nike

Creating a modular football boot

A chance for brands to allow customers to build their dream football boots. When it comes to design, some ideas seem to be in fashion...

The Best Football Boot Ads (2000s)

More football commercials that ushered in the new millenium. After first featuring the best football boot commercials of the 90s and early 2000s, we move...

Best football boots for midfielders

We pick the perfect boots for the maestros in midfield. Last updated on 11 September 2023 to reflect latest releases and reviews. As someone who’s affectionately...

Best football commercials (90s – early 2000s)

From The Cage to a day out with Jose, we reminisce the golden age of football ads. One of the biggest reasons I've come to...

Building the perfect speed boot

Faster, better, stronger. We create our version of the most popular type of football boot out there - the speed boot. The birth of the...

The Cult of R10 and the Nike Ronaldinho Dois

Exploring Ronaldinho’s impact on Nike Football and his signature Dois line. Mention Ronaldinho and I doubt that I’d be the only person who has images...

Best football boots for defenders

Last updated on 11 September 2023 to reflect latest releases and reviews. Being a defender isn't easy. On top of basic defensive duties, the demands...

Best football boots for wide feet

Introducing 5 of the most spacious boots available. Updated on 20 Oct 2023 to reflect latest boot models and reviews. If you’re cursed born with wide...

Nike Mercurial Dream Speed 2

The second Mercurial Dream Speed football is a physics lesson in speed. When it comes to marketing and hype, not many can do it better...

The Superfly is dead. Long live the Air Zoom Mercurial.

A great return to building concept boots for Nike. The Nike Mercurial Superfly was meant to be the concept project for Nike that only was...

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