Avant garde tailoring meets sports tech with the “Football Reimagined” collection.
Having worked with designer Kim Jones on the cheetah-inspired Mercurial Superfly 360, Nike is back for a second bite by releasing the “Football Reimagined” collection.
Jones channels his inner rebel by creating a uniform inspired by the London punk rock scene of the 70s and 80s. “That whole punk era was all about proportions that gave power to the wearer. I was inspired by the idea of DIY of the time — cutting up and putting things back together — to create something new,” says Jones.
![Nike x Kim Jones Collection](https://b3238844.smushcdn.com/3238844/wp-content/uploads/2018/06/SU18_NikeLabxKimJones_SH_01-124_v3_a_79912-960-x-1715.jpg?lossy=2&strip=1&webp=1)
![Nike x Kim Jones Collection](https://b3238844.smushcdn.com/3238844/wp-content/uploads/2018/06/SU18_NikeLabxKimJones_SH_01-164_v3_a_79920-960-x-1710.jpg?lossy=2&strip=1&webp=1)
The centerpiece of the collection is the Air Max 360 High – a sweet hybrid of his favourite sneakers. “I was looking at the silhouette of the Mercurial along with my three favorite Nike shoes: The Footscape, the Vandal and the Air Max 97. Combining these into one shoe is an homage to punk, but with a super-slick end product,” he says.
![Nike x Kim Jones Collection - Air Max 360 High](https://b3238844.smushcdn.com/3238844/wp-content/uploads/2018/06/Su18_NikeLabxKimJones_SH_05B-049_v3_a_79915-1920-x-1280-960-x-640.jpg?lossy=2&strip=1&webp=1)
Shop the collection on Nike.com.
To view Nike’s other design collaboration with Virgil Abloh, head on this way.
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