This is today’s “Featured Article”.
Nike dive into luxe streetwear has been a successful one with collaborations with Virgil Abloh and Kim Jones these past few months. The Swoosh is at it again with Virgil Abloh, now the creative director for Louis Vuitton, with the “Football, Mon Amour” collection.
Inspired by his early days of listening to hip-hop on the way to high school football games, Abloh intends to mix sports with lifestyle. “The great thing about the vocabulary and history of football is that aesthetically it has its own look. I was always inspired by the way European teams have a sponsor printed over the chest. When I was working on this collection, I wanted to celebrate the different variants of typography,” says Abloh.
A highlight in this range is the Nike Flyknit Zoom Fly, which shares a common design lineage with the previous Off-White Mercurial Vapor 360. “I wanted to communicate where a player strikes the ball. So, I put dots on the boot; if you’re going to strike the ball, your foot/eye coordination is basically the only variance of chance. That’s what the collection started with, these running shoes that mimic the same as your actual boot on the pitch so that you started subconsciously training all the time. Then I just applied that aesthetic from the bottom up,” he explains.
The Nike x Off-White “Football, Mon Amour” collection by Virgil Abloh launches June 14 on nike.com and at select retail locations globally.
To read more on Nike’s other designer collaboration with Kim Jones, step right up here.