Atletico Madrid is marking its territory as aggressively as the players do on the pitch. This third jersey by Nike for the 2018/19 season channels the spirit of the Fountain of Neptune, found in the center of the Madrid Plaza, where they celebrate their trophies won at the end of each season.
The blue base represents the water that flows through the fountain and the orange detailing are inspired by the city’s sunshine bouncing off Neptune’s trident. Naturally with Nike’s third kits, we see an aerial map of the local community with the map of Madrid printed across the front of the jersey.
“This season our designers have been taking inspiration from the urban environment, which provides the backdrop to clubs and their fanbases,” says Pete Hoppins, Nike Football Apparel Senior Design Director. “With Atlético, the symbolic value of the fountain gave us the creative spark for the color palette and the dynamic combination of blue and orange.”
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